Tate & Lyle Unveil Cake Hotel

Hand-Stitched Meringue Rug

A hand-stitched rug made of meringues.

A team of 14 cake-makers has spent almost 3,000 hours baking and decorating over 100 pieces of edible art to fill a three-storey luxury hotel in Central London.

The edible project has been set up to promote a new line of Tate & Lyle Sugars, inspired by regions from around the world. Over 600 kilograms of this sugar was then used to reflect each different region across eight separate rooms.

A pirate room contains a giant treasure chest filled with pearls and gold coins.

A pirate room contains a giant treasure chest filled with edible pearls and gold coins.

The eight tasting rooms include (from press release):

  • A Mediterranean-inspired bedroom, with edible furnishings, a caramel popcorn-filled bathtub, floating meringues and edible pearlescent popcorn bunting, all created using Light Soft Brown sugar.
  • A Pirates of the Caribbean room, with a giant treasure chest full of edible pearls, ginger spiced doubloons and cutlasses, which visitors can spray gold themselves, and rum and raisin chocolate brownies and tea cakes – all made from Taste Experience Caribbean-inspired Light Muscovado sugar.
  • A British-inspired Golden syrup sugar room, with a giant golden-syrup lion, patriotic treacle tarts in the shape of the British Isles and a giant tower of doughnuts.
  • A Mayan-inspired room hidden in the cellar featuring a Mayan fudge temple, complete with floating meringue ‘clouds’, ‘sacrificial’ salted caramel and chocolate hearts, and Mayan-inspired carved gold cookies all made from Taste Experience Mayan-inspired golden caster sugar.
  • A Mississippi-inspired ‘Mardi Gras’ room featuring a five foot long rainbow cake in the traditional colours of green, yellow & purple, gold baby heads and of course King Cakes.
  • A Barbados-inspired library, with edible shells, and beautiful hand-painted cookies, fruit cakes and florentines showcased as museum features inside vintage glass jars, all made from Barbados inspired Dark Muscovado sugar.
  • A Guyanese-inspired room, complete with a sea turtle cake, and cake ‘turtle eggs’ buried in mounds of Demerara sugar.
  • A South Pacific-inspired room with a huge two metre high Easter Island statue, made entirely from chocolate mud cake baked using Golden Granulated sugar.
Giant edible sculptures include a 2-metre long vanilla sponge turtle cake.

Giant edible sculptures include a 2-metre long vanilla sponge turtle cake.

In the Barbados-inspired library, edible shells line the shelves.

In the Barbados-inspired library, edible shells line the shelves.

James Whiteley, Tate & Lyle Sugars Senior Brand Manager said: “We think the cake hotel perfectly captures the excitement, inspiration and expertise behind the creation of our new range of golden and brown cane sugars. The Taste Experience range is about more than just adding sweetness; it’s about subtle flavour differences, texture and appearance. We hope that through the cake hotel we can showcase the versatility of golden and brown cane sugars and inspire people to get creative in the kitchen.”

The Soho-based hotel is open from now until Wednesday, March 27. For bookings, tweet @welovebaking saying why you want to stay over in the first cake hotel, including the hash-tag ‘#TastingHouse‘.

For more information, please contact Mischief PR at Tate&Lyle@MischiefPR.com

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Del Monte Charged Less for Rigging Banana Prices

Del MonteDel Monte, one of the world’s leading fruit producers, has won its appeal to reduce their €14.7 million (£12.6m) European Union fine for rigging banana prices.

The EU General Court ruled Del Monte’s fine be cut by  almost  €6m due to the company’s co-operation with regulators.

Although Dole Food denies any wrongdoing, their fine of  €45.6m has been upheld. The company is in the process of launching an appeal in the hope of also being able to reduce their multi-million euro fine.

The European Commission fined the companies in 2008 for price collusion in eight EU countries.

C. Michael Carter, President of Dole Food, stated: “We strongly believe that the European competition laws were not violated and we will appeal this decision to the EU Court of Justice.

“The General Court’s decision treats discussions about general market conditions the same as a price-fixing cartel.”

The companies were found to have been involved in price fixing between 2000 and 2002.